Superheroes exist as fictitious characters, created to be extra-ordinary. That’s what makes them SUPERHEROES; the rules don’t apply to them. Governed only by the limitations of the imagination, most superheroes are remembered by their super powers. It’s a certain quality that only they possess, setting them apart from the norm, thus catapulting them from the ordinary, right into the atmosphere of awesomeness. So remarkable that they are often commemorated in publications, animations, film adaptations and idolized by the masses.
I’m incredibly excited to be able to equate these qualities with a product! It goes by the name of Olaplex; and it’s the pioneering Superhero of the hair industry! Just one quick Google search will corroborate this. Similar to other superheroes, it’s already the subject of videos, tutorials, publications and comment threads the world over. Article upon article, photograph upon photograph is indicative of its magnificence. And now, FINALLY, it’s available on South African soil!